How did orville redenbacher become successful

He first started growing popcorn as a hobby when he was a boy. Redenbacher had one sibling, a brother Karl. Orville Redenbacher was educated at Purdue University where he studied agronomy. He ran a successful fertiliser business. Redenbacher and partner Charlie Bowman bought the George F. Chester and Son seed corn plant near Valparaiso, Indiana in They named their company Chester Hybrids.

Orville Redenbacher was interested in creating perfect popping corn and spent his spare time working on a new strain.

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Once he found a strain, he was happy they called their hybrid popping corn RedBow. Later, on the advice of marketing experts, the name was changed to Orville Redenbacher Popcorn. The product was launched in and Redenbacher travelled around selling his gourmet popcorn. By Orville Redenbacher appeared on television promoting the product.

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The advertisements became popular, and in later years he appeared with his grandson Gary Redenbacher. During the mid-seventies, the product had won a third of the popping corn market in the United States. Redenbacher continued appearing in commercials.